DigiVision

If you are starting a new website to expand your business, how far would you go to advertise your website to introduce your business to the online world? Before considering the answer let see what options are available. According to bytestart.co.uk, there are 7 online ways to advertise your website which includes from the cheapest way of finding aggregates and getting more links through page ranks to a quite common yet a little expansive trick; buying website traffics.

Nevertheless, the deal is rather interesting, because you only pay when a potential customer clicks on your advert in contrast of the traditional advertising. Moreover, the investment you make for how much you are willing to pay for each click determines the position of your advert. Consequently, your advert will only be taken out when your budget has been spent.

While buying traffics for an online advertising or more universally known as pay-per-click advertising model can look attractively promising alternative, there is one question that always left unanswered due to the nature of this advertising model; are we really getting customers or barely wasting money to pay only for the clicks?

Consider this situation, you may start off at a low cost payment option of a pay-per-click advertising model, nonetheless because of the growing number of click frauds, you may not go far unless you are willing to pay some serious cash per click since your advert is going to be taken out after you budget has been fully spent. Yet the so called customers can get to your website only to decide they don’t even like your product. How’s that?

Fortunately there are ways to fight click frauds, yet there is another bigger issue that might make up the scariest problem; if you think click fraud is nasty, how about a group of thieves that can obtain an absolute power of your pay-per-click activity by stealing your account’s access and place their ads while eating up cashes from your account? That is how awful pay-per-click spyware and scams can get.

Of course there are solutions for every problem and in my personal opinion, the bottom line is it feels good to have an alternative when all else require longer time and more efforts to work. That is perhaps the reason why pay-per-click still can defend their existence through their legendary bait as their secret weapon along with just some simple tricks and knowledge on how to do it right.

To conclude, let see what Google Trends can tell us by comparing search result of the three world’s largest network operator of pay-per-click advertising model; Google AdWords, Yahoo! Search Marketing and Microsoft adCenter.

Google Trends: Google AdWords, Yahoo! Search Marketing, Microsoft adCenter